Beschreibung:
This book addresses synergy management, which poses an important challenge for firms, advisors and practitioners involved in mergers and acquisitions (M&A). Synergy plays a key role in M&A contexts, both in the decision-making process and, subsequently, in the integration phase. However, despite the fact that synergy value is commonly regarded as one of the key success factors in M&A, research shows that firms generally fail to achieve the expected synergy.
Introduction.- M&A success and failure: the role of synergy management.- Inside synergy assessment: towards the real value of M&As.- Synergy management: from pitfalls to value.- Conclusions.