This volume is based on the recognition that heritage is popular and popular culture is now readily transformed into heritage, whose meanings and myths reshape social life and political and economic realities, as well as re-make "tradition". The papers in

Chapter 1: Mass, Modern and Mine: Heritage and Popular Culture Mike Robinson and Helaine Silverman.- Chapter 2: When Popular Religion Becomes Elite Heritage: Tensions and Transformations at the Shrine of St. Padre Pio of Pietrelcina Michael A. Di Giovine.- Chapter 3: Experiencing Intangible Heritage on the Byway: The Mississippi Blues Trail and the Virginia Crooked Road Paul Hardin Kapp.- Chapter 4: Material Falsehoods: Living a Lie at This Old Fort Robert Pahre.- Chapter 5: Women, Tourism, and the Visual Narrative of Interwar Tourism in the American Southwest Joy Sperling.- Chapter 6: Deploying Heritage to Solve Today's Dilemmas: The Swedes of Rockford, Illinois Lynne M. Dearborn.- Chapter 7: From Co-op to Conglomerate: Quality Courts, World War II, and the Commodification of Travel John Presley.- Chapter 8: Branding Peru: Cultural Heritage and Popular Culture in the Marketing Strategy of PromPerú Helaine Silverman.- Chapter 9: Parodying Heritage Tourism Richard W. Hallett.- Chapter 10: Contemporizing Kensington: Popular Culture and the "Enchanted Palace" Exhibit Caitlin Carson, Julian Hartman, Cele Otnes and Pauline Maclaran.- Chapter 11: Collecting London 2012: Exploring the Unofficial Legacy of the Olympic Games Anna Woodham.- Chapter 12: "Democratizing" and : The from Urbana, Illinois Noah Lenstra.- Chapter 13: Uneasy Heritage: Remembering Everyday Life in Post-Socialist Memorials and Museums Sara Jones.- Chapter 14: Trees as Re-appropriated Heritage in Popular Cultures of Memorialization: The Rhetoric of Resilient (Human)Nature Joy Sather-Wagstaff.