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Electronic Commerce
ISBN-13:
9783319100913
Veröffentl:
2015
Seiten:
791
Autor:
Efraim Turban
Serie:
Springer Texts in Business and Economics
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.
Overview of Electronic Commerce.- E-Commerce: Mechanisms, Infrastructure, and Tools.- Retailing in Electronic Commerce: Products and Services.- Business-to-Business E-Commerce.- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce.- Mobile Commerce and Ubiquitous Computing.- Social Commerce: Foundations, Social Marketing, and Advertising.- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce.- E-Commerce Security and Fraud Issues and Protections.- Electronic Commerce Payment Systems.- Order Fulfillment Along the Supply Chain.- EC Strategy, Globalization, and SMEs.- Implementing EC Systems: From Justification to Successful Performance.- E-Commerce: Regulatory, Ethical, and Social Environments.- Launching a Successful Online Business and EC Projects.
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