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Product Variety in Automotive Industry
ISBN-13:
9783319019079
Veröffentl:
2013
Seiten:
63
Autor:
Marco Guerzoni
Serie:
SpringerBriefs in Business
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.¿
Introduction.- Chapter 1: Variety in the Automobile Industry.- Chapter2: The Economics of Variety.- Chapter3: Empirical Analysis.- Conclusion.
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