Strategisches Management
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ISBN-13:
9783170311114
Veröffentl:
2018
Erscheinungsdatum:
30.06.2018
Seiten:
362
Autor:
Hartmut Kreikebaum
Gewicht:
823 g
Format:
246x172x22 mm
Sprache:
Deutsch
Beschreibung:
Strategic issues need to be addressed to ensure companies' successful long-term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated. Methods with practical relevance have been added and numerous new examples have been included.
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