The ultimate guide to managing the multifaceted business aspects of a dermatology practice

Section I Bricks and Mortar1 To Rent or to Buy: That is the Question2 Location3 How Much Space Do I Need?4 Creating a Business Plan5 Room Layout6 Office Flow7 Creating a Practice Ambience8 Photography and Space Requirements for Everyday and Clinical Trials9 Corporate Structure: Limited Liability and Taxation10 Academic versus Private Practice11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice12 Choosing and Implementing an Electronic Medical Record System13 Private Equity and Venture Capital-Backed Practice ModelsSection II Human Resources14 Essential Components of an Employee Manual15 Vision and Mission Statement16 Employees versus Independent Contractors17 Salaried versus Hourly Wage: Which is Better and for What Positions?18 The Practice Administrator19 A Primer on Employment Law for Dermatology Practices20 Essential Policies21 Questions to Ask When Bringing on a Physician22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case StudySection III Patient Relations23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System25 Is There a Better Way to Answer Calls?26 Critical Components of Consents and Documentation27 Patient Portals and Communication in the Age of EMR28 Teledermatology Ground Rules29 Risk ManagementSection IV The Daily Grind30 The Ideal Schedule31 Delegating: Physician Extenders and Integration into a Practice32 Managing Expectations of Staff33 Pricing Cosmetic Procedures34 Integrating Cosmeceuticals into Daily Practice35 Building a Budget/Calculating Overhead36 Evaluating Pharmacies and Patient Coupons37 Deciding What Services to Provide38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering EverythingSection V The Nitty-Gritty40 Essential Instruments41 Essential Stock to Start a Practice42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs43 What Devices Does Your Practice Need?44 Loyalty and VIP ProgramsSection VI Your Image45 The Most Important Components of a Successful Website46 Social Media47 Creating and Nurturing a Brand/Logo48 Managing Your Online Reputation49 Tips for the Media50 Marketing and Advertising Your Dermatology PracticeSection VII Miscellaneous51 Growing Your Practice52 Mohs: Outsource or Keep In-House53 The Ground Rules of Teaching in a Private Practice54 Staying Active Nationally in the Years after Residency55 Getting Involved in Advocacy