Public Relations and Communication Management in Europe
A Nation-by-Nation Introduction to Public Relations Theory and Practice
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ISBN-13:
9783110176124
Veröffentl:
2004
Einband:
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Erscheinungsdatum:
25.03.2004
Seiten:
516
Autor:
Dejan Vercic
Gewicht:
914 g
Format:
236x160x34 mm
Serie:
Mouton Reader
Sprache:
Englisch
Beschreibung:
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Larissa A. Grunig and James E. Grunig Foreword
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