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Data Mining and Market Intelligence
ISBN-13:
9783031793905
Veröffentl:
2022
Seiten:
159
Autor:
Mustapha Akinkunmi
Serie:
Synthesis Lectures on Engineering, Science, and Technology Synthesis Lectures on Engineering
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
This book is written to address the issues relating to data gathering, data warehousing, and data analysis, all of which are useful when working with large amounts of data. Using practical examples of market intelligence, this book is designed to inspire and inform readers on how to conduct market intelligence by leveraging data and technology, supporting smart decision making. The book explains some suitable methodologies for data analysis that are based on robust statistical methods. For illustrative purposes, the author uses real-life data for all the examples in this book. In addition, the book discusses the concepts, techniques, and applications of digital media and mobile data mining.
Foreword.- Preface.- Acknowledgments.- Acronyms.- Introduction to Market Intelligence.- The Market Research Process.- Qualitative Techniques.- Quantitative Techniques.- Hypothesis Testing and Regression Analysis.- Analyzing Survey Data.- Index Methodology.- Digital Media Monitoring, Measurement, and Modeling.- Causal Methods.- Mobile Data Mining.- Bibliography.- Author's Biography.
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