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Consumers, Society and Marketing
ISBN-13:
9783031393594
Veröffentl:
2023
Seiten:
174
Autor:
Dilip S. Mutum
Serie:
CSR, Sustainability, Ethics & Governance
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration.
1. Consumption and Consumer Society.- 2. Evolution of Marketing.- 3. Benefits and Detriments of Marketing.- 4. Ethical Marketing.- 5. Sustainable Marketing.- 6. Social Marketing.- 7. Evolving Consumer Representations and Roles.
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