This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.

Provides practitioner-oriented recommendations for change management of digital products

Chapter 1 Change management and implementing digital solutions: An introduction and overview.- Part 1: Transformation processes related to digital products.- Chapter 2 Managing digital driven change in expert organizations - The case of a Swiss hospital.- Chapter 3 Applying Agile methodologies in digital transformation processes - learnings and challenges from 10 years of consulting experience.- Chapter 4 From input to outcomes: Bayer's digital transformation of agricultural business exploration.- Part 2: Cultural and organizational transformation processes.- Chapter 5 Digital transformation within a large logistic company: from a hierarchical technocracy into networked, agile teams.- Chapter 6 Pivoting to a Web3 product and building a healthy remote culture with human-centric leadership.- Chapter 7 Community building in change processes.- Chapter 8 Summary and key takeaways.