This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the mediäs ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book¿s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.

Attempts to delineate the merger between capitalism "and" the media, seen as one single entity

1 Introducing Media Capitalism.- 2 The History: Of Media Capitalism.- 3 Media Capitalism and the Public Sphere.- 4 Media Capitalism and Schools.- 5 Media Capitalism and Universities.- 6 The Society of Media Capitalism.- 7 Human Behaviour in Media Capitalism.- 8 Media Capitalism and the World of Work.- 9 Democracy Under Media Capitalism.- 10 Conclusion: Towards a Theory of Media Capitalism