Beschreibung:
Shared value is a management strategy in which companies find business opportunities in social problems. While philanthropy and CSR focus efforts focus on ¿giving back¿ or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more.
Features real world cases as well as interviews with executives who have implemented a shared value strategy
1: Introduction.- 2: The Quintet of M2W.- 3: Shareholders vs. Stakeholders.- 4: M2W and Globalization.- 5: M2W and Competitiveness.- 6: M2W and Government.- 7: Fair Trade as an Illustration.- 8: M2W and the Bottom of the Pyramid.- 9: M2W and the Multinational Firm.- 10: Implementing M2W in the Firm.- 11: Conclusion.