Roger Mortimore is Professor of Public Opinion and Political Analysis at King's College London, UK, and Director of Political Analysis at Ipsos MORI.Simon Atkinson is Chief Knowledge Officer at Ipsos

Chapter 1: Background to the Campaign: From Confidence and Supply to the Oven Ready Deal.- Chapter 2: A Brexit Election?.- Part 1: CAMPAIGNING.- Chapter 3: Reaching the Right People: the Conservatives.- Chapter 4: No Time for Real Change: Labour.- Chapter 5: 'Time to Choose Our Future': the SNP.- Chapter 6: An Alternative Voice: the Liberal Democrats.- Chapter 7: 'Me and Brexit, or Nothing': a French perspective on Boris Johnson's victory.- Chapter 8: 'Water Dripping on a Stone': Topham Guerin and the Tory digital strategy.- Chapter 9: "Strategic lying": or how the Conservatives dominated the campaign news agenda.- Part 2: MEDIA.- Chapter 10: Knocking Copy: How the Press Covered the Campaign.- Chapter 11: Reporting the Digital Campaign: Online News coverage of the 2019 UK General Election by Buzzfeed and The Huffington Post.- Chapter 12: The Role of Alternative Media in the 2019 General Election.- Chapter 13: Consternation Bias: debates, TV inquisitions and impartiality in a changing electoral era.- Chapter 14: Path to Power: The Brexit Election.- Chapter 15: Of Empty Chairs and Ice Sculptures: Regulating broadcasting during the 2019 General Election - The Ofcom perspective.- Part 3: POLLING.- Chapter 16: Understanding the Vote and the Voters: Ipsos MORI's polling in 2019.- Chapter 17: The Other Election 'Winners': Polling and the Pollsters.- Chapter 18: Social Media and the UK General Election 2019.- Chapter 19: Exit Polling: a brief history.- Chapter 20: From Media to Social Media: opinion polling in the current context.- Chapter 21: Is the Conservative Lead Growing? Is a Hung Parliament Possible? What Can We Believe? How a Partisan Press Reported the Polls.