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Green Marketing in Emerging Markets
ISBN-13:
9783030740658
Veröffentl:
2021
Seiten:
290
Autor:
Chipo Mukonza
Serie:
Palgrave Studies of Marketing in Emerging Economies Progress in Mathematics
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.
Chapter 1: Green Business Practices in Emerging Economies
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