Beschreibung:
This textbook offers an essential introduction to design orientation in business, which impacts the way management is undertaken world-wide. Design orientation, as it applies to business, is the process through which a designer analyses business as a system, identifies motivation for changing the system, and designs improvement for the organisation, as well as ways of implementing this improvement. It involves strategic and innovative thinking, communication with key stakeholders, and change management.
Chapter 1: Signs, patterns and systems.- Chapter 2: What is Design?.- Chapter 3: Designing Organization.- Chapter 4: Projects of Design.- Chapter 5: Investigating domains of organization.- Chapter 6: Engaging with problem situations.- Chapter 7: Making sense of business activity.- Chapter 8: Models of activity.- Chapter 9: Making sense of business information.- Chapter 10: Making sense of information systems.- Chapter 11: Models of information.- Chapter 12: Making sense of business data.- Chapter 13: Making sense of data systems.- Chapter 14: Models of Data.- Chapter 15: Understanding digital innovation.- Chapter 16: Building digital business models.- Chapter 17: Business motivation, strategy and evaluation.- Chapter 18: Epilogue.