Beschreibung:
Blazing the way towards freer commerce with more dynamic economies, Chile and Peru are paving the way for the Latin American penetration of the Asian markets, and the welcoming of important imported goods from the East.
1. Introduction.- 2. Business Environment.- 3. Historical Perspective on Doing Business in Chile and Peru.- 4. Cultural Issues Affecting Business Activity in Chile and Peru.- 5. The Political Climate.- 6. The Economic Climate.- 7. Establishing Business in Chile and Peru.- 8. The Marketing Process.- 9. Speculations on Future Trends and Conclusions.