This unique multidisciplinary volume examines the dynamics of behavioral change and its maintenance, from the individual to the wider domains of public policy. Coverage traces how change may be achieved, sustained, or derailed, as well as underlying neurobiological, behavioral, and social processes that fuel unhealthy and risky behaviors. Contributors offer a wide range of prevention and intervention strategies for supporting positive health habits from improved food choices to abstinence to compliance with treatment. These mechanisms are then transferred to the societal level in studies of evolving public perception of salient issues such as climate change, gender disparities, and drug policy.

Included among the topics:


Motivating change in addiction via modulation of the dark side.

Changing drug use and other health-related behavior in vulnerable populations.

Change and maintaining change in school cafeterias.

Understanding social structural barriers and facilitators to behavioral change.

Strategic communication research to illuminate and promote public engagement with climate change.


















A provocative rendering of motivation in its macro and micro dimensions, Change and Maintaining Change will interest researchers, practitioners, and clinicians interested in diverse areas such as smoking and other addictions, improvement and relapse in therapy, development and treatment of anxiety disorders, and social cognition and decision-making.

Explores the means and processes by which behavior change occurs and how to maintain it

1. Behavioral Pharmacology of Risky Health Behaviors: Tobacco and Illicit Drugs Steve Higgins2. Instrumental Learning and Relapse After Therapy Mark Bouton3. Changing Employee Behavior and Workplace Attitudes for the Better Sebastian Kube4. Behavior Change and Attitude Change: Cause and Effect?, Delores Albarracin

5. Predicting and Changing Risky Health Behavior TBD6. Role of Attention and Memory in Social Anxiety Disorder, and Treatment Thereof, Debra Hope
7. Behavioral, Neural, and Pharmacological Factors in the Etiology of Drug Abuse. Rick Bevins