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Augmented Reality and Virtual Reality
ISBN-13:
9783030062460
Veröffentl:
2019
Seiten:
335
Autor:
M. Claudia Tom Dieck
Serie:
Progress in IS
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming.
Part I: AR & VR and the Retail Experience.- Part II: AR & VR Experience Design.- Part III: AR & VR in Tourism.- Part IV: AR & VR in Education.- Part V: AR & VR Applications and Immersive Designs.- Part VI: AR & VR Medical Applications.- Part VII: VR and Media.
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