Against prior expectations the 2017 General Election proved to be particularly dramatic, repeatedly stunning commentators from its surprise calling right through to its frenetic conclusion. In seven weeks a hitherto dominant Prime Minister saw her once seemingly unassailable lead in the polls eroded as support for her previously beleaguered rival surged. The subsequent restoration of two-party dominance contributed to the return of a hung parliament with profound consequences for both Theresa May and Jeremy Corbyn. Political Communication in Britain, the tenth volume in a series that began nearly four decades ago, revisits a momentous election by providing unique insights from the vantage point of those who fought, reported and researched a campaign that is likely to live long in the public imagination.

1. Seven Weeks is a Long Time in Politics Dominic Wring, Roger Mortimore and Simon Atkinson.- 2. A Tale of Two Parties: Press and television coverage of the campaign David Deacon, John Downey, David Smith, James Stanyer and Dominic Wring (Loughborough).- 3. Broadcasting the Snap Election: Surprising Politics but Familiar Production Paul Brand (ITV).- 4. BBC Campaign Coverage Policy Jay G. Blumler (Leeds).- 5. Election Night: The View from Sky News Isla Glaister (Sky News).- 6. The Agenda-Setting Role of Newspapers in the UK 2017 Election Angela Phillips (Goldsmiths).- 7. Alternative Agendas or More of the Same? Online News Coverage of the 2017 Election Emily Harmer and Rosalynd Southern (Liverpool).- 8. Alternative Media: a New Factor in British Politics? Craig Gent and James Walker (Novara Media).- 9. 'Strong and Stable' to 'Weak and Wobbly': The Conservative election campaign Anthony Ridge-Newman(Liverpool Hope).- 10. The Labour Campaign by Greg Cook (Labour).- 11. The Liberal Democrat Campaign James Gurling (Liberal Democrats).- 12. Movement Led Electoral Campaigning: Momentum in the 2017 General Election Abi Rhodes (Nottingham, and Momentum).- 13. #GE2017: Digital Media and the Campaigns Declan McDowell-Naylor (Royal Holloway).- 14. The Polls in 2017 Will Jennings (Southampton).- 15. "Yer jaiket is hanging by a shooglie peg!": Fear, Groupthink and Outliers Damian Lyons Lowe (Survation).- 16. An Ever-Changing Mood: Qualitative Research and the 2017 Election Campaign Suzanne Hall and Paul Carroll (Ipsos MORI).- 17. Seismographs for youthquakes - how do we know how the public voted in British general elections? Roger Mortimore (Ipsos MORI).- 18. Why polling matters: the role of data in our democracy Keiran Pedley (GfK).