Political Communication in Britain is a now established series of nine books, the first of which appeared in the aftermath of the 1979 General Election. This book follows the structure of previous volumes and features commentaries and assessments from the pollsters who monitored voter opinion during the 2017 General Election. It also includes chapters from party strategists responsible for devising and executing the rival campaigns. Furthermore contributions from journalists offer a media perspective on the campaign. The remainder of the book consists of academic material designed to complement and augment the aforementioned professionals¿ chapters. Here the focus is on the major dynamics of political communication, specifically the roles of the press, television, advertising, internet and other such phenomena during the 2017 Snap Election.

Is the 10th volume in the Political Communications longstanding series launched in 1979

1. Seven Weeks is a Long Time in Politics Dominic Wring, Roger Mortimore and Simon Atkinson.- 2. A Tale of Two Parties: Press and television coverage of the campaign David Deacon, John Downey, David Smith, James Stanyer and Dominic Wring (Loughborough).- 3. Broadcasting the Snap Election: Surprising Politics but Familiar Production Paul Brand (ITV).- 4. BBC Campaign Coverage Policy Jay G. Blumler (Leeds).- 5. Election Night: The View from Sky News Isla Glaister (Sky News).- 6. The Agenda-Setting Role of Newspapers in the UK 2017 Election Angela Phillips (Goldsmiths).- 7. Alternative Agendas or More of the Same? Online News Coverage of the 2017 Election Emily Harmer and Rosalynd Southern (Liverpool).- 8. Alternative Media: a New Factor in British Politics? Craig Gent and James Walker (Novara Media).- 9. 'Strong and Stable' to 'Weak and Wobbly': The Conservative election campaign Anthony Ridge-Newman(Liverpool Hope).- 10. The Labour Campaign by Greg Cook (Labour).- 11. The Liberal Democrat Campaign James Gurling (Liberal Democrats).- 12. Movement Led Electoral Campaigning: Momentum in the 2017 General Election Abi Rhodes (Nottingham, and Momentum).- 13. #GE2017: Digital Media and the Campaigns Declan McDowell-Naylor (Royal Holloway).- 14. The Polls in 2017 Will Jennings (Southampton).- 15. "Yer jaiket is hanging by a shooglie peg!": Fear, Groupthink and Outliers Damian Lyons Lowe (Survation).- 16. An Ever-Changing Mood: Qualitative Research and the 2017 Election Campaign Suzanne Hall and Paul Carroll (Ipsos MORI).- 17. Seismographs for youthquakes - how do we know how the public voted in British general elections? Roger Mortimore (Ipsos MORI).- 18. Why polling matters: the role of data in our democracy Keiran Pedley (GfK).