This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts.The Fundamentals of Interactive Design takes you step by step through each stage of the creative process - from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

Chapter 1: Interactive Design as a disciplineWhat is interactive design? What does an interactive designer do?Interview: Darrell Wilkins, creative directorThe design documentUsing new technologyCase study: Kaiser Chiefs' websiteProject: Create concepts and storyboardsChapter 2: Ideas, prototypes and experiencesWhere do ideas come from?Influences and the creative processThe medium informs the designEmotional attachment to the productDesigning experiencesInterview: Lydia Swangren, UX designerCase study: Multi-platform deliveryProject: Engage through interactivityChapter 3: The industry processThe pitchInterview: David Burrows, design consultantArt direction and aestheticCase study: WrestleMania viral campaignProject: Create a campaign pitchChapter 4: Audience, usability and testingDesign for the audienceUsability in design: rules and principlesUsability and contentUsability and visual communicationUsability testingInterview: Trevor May, mobile designerCase study: Glastonbury appProject: Create an interactive promotionChapter 5: Motion graphics and shareable mediaMotion and interactivityAugmented realityVideo and motion graphicsInterview: Krystal Schultheiss, motion graphics developerThe video production processViral videosSocial mediaInterview: Steve Smith, senior developerCase study: pq-eyewear websiteProject: Create a campaign for a TV seriesChapter 6: GamesComputer gamesGames as an interactive mediumInterview: Pete Everett, advergame designerCase study: Coca-Cola Open the GamesProject: Create an advergame