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Basics Graphic Design 03: Idea Generation
ISBN-13:
9782940447428
Veröffentl:
2012
Einband:
Ebook (PDF)
Seiten:
200
Autor:
Neil Leonard
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Chapter 1: Basic principlesGetting startedKick-starting the processWorking in a groupStudio interview ExerciseChapter 2: Creative thinking and idea generationStrategies and methodsExploring idea generationStudio interview ExerciseChapter 3: Audience and contextAudience-specific techniquesClient and competitionObject, construction and materialsStudio interview ExerciseChapter 4: Practical idea generationWorking in the studioWorking in the environmentStudio interview ExerciseChapter 5: Developing and informing your ideasInforming your ideasSynthesis and developmentStudio interview ExerciseChapter 6: ApplicationPresenting and communicating ideasApplying idea generationStudio interview Exercise
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