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Summary: Made to Stick - Chip and Dan Heath
ISBN-13:
9782806235619
Veröffentl:
2013
Seiten:
10
Autor:
BusinessNews Publishing
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This work offers a summary of the book "Made to Stick" by Chip and Dan Heath. "Sticky" ideas are those which are highly memorable and exceptionally longlasting in their impact: it's the ideas that every business would like to develop. Made to Stick analyses "sticky" ideas, finding that, whilst there are no hardandfast formulas for developing a sticky idea, there is a short checklist of six principles which most of the successful sticky ideas of the past have tended to use. Sticky ideas are usually simple, unexpected, concrete, credible, emotional and storybased.
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