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Summary: Be Your Own Brand - David McNally and Karl Speak
Achieve More of What You Want by Being More of Who You Are
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9782806235244
Veröffentl:
2013
Seiten:
10
Autor:
BusinessNews Publishing
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This work offers a summary of "Be Your Own Brand" by David McNally and Karl Speak. In this brilliantly articulate summary, David McNally and Karl Speak argue for the importance of developing one's own personal brand. Companies know and understand the importance of building their brands, and people should do precisely the same thing. Strong brands are fuelled by loyal, lasting relationships, consistent service and added value. Your personal brand involves some of these elements but also the following key components which are outlined by the authors:
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