New York Times bestselling author Jen Sincero gets to the core of transformation: habits-breaking, making, understanding, and sticking with them like you've never stuck before.Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again-our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset-and with healthy boundaries, knowledge of-and permission to go after-our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.

GRASSROOTS, WORD-OF-MOUTH SENSATION THAT BECAME A MEGA-HIT FRANCHISE: You Are a Badass was published in April 2013 and Jen embarked on a national speaking tour to spread the humor and power of Badassery. You Are a Badass hit the New York Times bestseller list and has been hovering around that #1 spot ever since.CHARISMATIC AUTHOR: Jen is a much sought-after keynote speaker and has delivered her signature brand of motivational comedy to thousands of people on stages from Tokyo to Los Angeles. Her narration of the audio version of You Are a Badass won her the Audie Award, and her audiobooks continue to sell 1 to 1 with her books themselves.CATEGORY THAT PERFORMS WELL: From Charles Duhigg to Atomic Habits, there seems to be no sating readers' taste for new angles on reshaping the routines that shape our lives.