In the years since publishing the first edition, emotional design has gone from innovative to essential in designers' toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern business.WHAT'S NEW IN THE SECOND EDITION?Learn from updated case studies that push beyond where the web was in 2011 and reflect more of today's concerns such as privacy, representation, and safety. You'll also engage more deeply with your users when you apply takeaways from the new chapter on empathy and inclusion. Finally, make the case for working more thoughtfully in your own company with Aarron's fresh insight into the business value-and impact-of emotional design.