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Marketing Management Essentials You Always Wanted To Know (Second Edition)
ISBN-13:
9781949395808
Veröffentl:
2020
Seiten:
160
Autor:
Callie Daum
Serie:
Self-Learning Management Series
eBook Typ:
EPUB
eBook Format:
Windows
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of marketing management. This marketing management book takes the reader through the different stages of marketing and how they affect different levels of an organization. It provides tools to assist one with some of the more challenging aspects of marketing management such as SWOT analysis, measuring customer satisfaction, and developing a marketing plan. Understanding the relationship between strategy and marketing and applying it to decision making is a skill that is vital to today's marketing manager. After explaining the importance of managing marketing internally in your organization, the book will help one learn how to manage external customers and obtain their business.
1. Introduction to Marketing Management ¿
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