Get the Meeting!: An Illustrative Contact Marketing Playbook
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ISBN-13:
9781948836449
Veröffentl:
2019
Erscheinungsdatum:
15.10.2019
Seiten:
320
Autor:
Stu Heinecke
Gewicht:
1420 g
Format:
142x142x142 mm
Sprache:
Englisch
Beschreibung:
Picking up where How to Get a Meeting With Anyone left off, this standalone book features case studies, tips, and tools to help readers break through to more of their top accounts even more effectively than before.
CONTENTS Foreword XIII Introduction 1 PART 1 Contact Marketing Basics Chapter 1 Making Contact 9 Chapter 2 The Power of Perseverance 19 Chapter 3 Learning from Celebrities 43 PART 2 Tangible Tactics Chapter 4 Personalization: Going Deep and Wide 65 Chapter 5 Gift Giving and Jewel Boxing 89 Chapter 6 Visual Metaphors 121 Chapter 7 Pocket Campaigns 135 Chapter 8 Unsolicited Proposals 161 PART 3 Tech's Toolbox Chapter 9 Digital Marketing 181 Chapter 10 Social Media 197 Chapter 11 Video 219 Chapter 12 AI/AR/VR 241 PART 4 Putting It All Together Chapter 13 The Perfect Contact Campaign 271 Last Word 287 Acknowledgments 291 Index 294 About the Author 303
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