Inclusive Design: What's in It for Me? presents a comprehensive review of current practice in inclusive design. With emphasis on new ideas for improvement and arguments for wider implementation in future, a unique combination of leading opinions on inclusive design from both industry and academia are offered. The theme throughout encourages a positive view of inclusive design as a good and profitable process and to produce a change to more effective approaches to "design for all". Inclusive Design is composed of two parts with a common chapter structure so that the business and design arguments in favour of inclusive design can be easily compared and assimilated: The Business Case presents the industrial and management benefits of inclusive design. It concentrates on demographic, legal and ethical reasons for all businesses being better off taking inclusivity into account in the design of their products or services. Case histories demonstrating the commercial success of inclusive design are drawn from the experiences of companies such as Tesco, Fiat and The Royal Mail. The Designers' Case focuses on the factors a designer needs to take into account when dealing with inclusivity. "Who is going to use my design?" "What do they need from my design?" "How do I take any medical needs into account?" "Just how "inclusive" is my design?" are all questions answered in this section which presents the necessary tools for effective inclusive design. This part of the book aims to convince a designer that inclusive design is a realistic goal. Inclusive Design will appeal to designers, researchers and students and to managers making decisions about the research and design strategies of their companies.

This book will sell because it shows designers how to make three designsas widely useable as possible and because it shows managers and businessdesign strategists how 'inclusive design' can be good for theprofitability and reputations of their companies.

From margins to mainstream.- 1: Designing for older users.- 2: The struggle for independence.- 3: Lifestyle, design and disability.- 4: Disability unplugged.- 5: Design exclusion.- 6: Power to the people.- 7: Living longer.- 8: The legal argument for inclusive design.- 9: Inclusion - a commercial perspective.- 10: Inclusive design or assistive technology.- 11: Humanising technology.- 12: Connecting business, inclusion and design.- 13: The Fiat Autonomy Programmme.- 14: Internet usability.- 15: Everyday inclusive design.- 16: From process to pleasure.- 17: A European perspective.- 18: The Japanese experience.- 19: Universal products in the US.- 20: International design education strategies.- 21: The prevalence of functional impairment in Great Britain.- 22: The ability database.- 23: The sense of independence.- 24: Observation for innovation.- 25: Quantifying design exclusion.- 26: Countering design exclusion.- 27: Assessment for inclusive design.- 28: Design and empathy.- 29: A designer-centred approach.- 30: What is an inclusive design process?.- 31: Critical users in design innovation.- 32: Inclusion, inspiration and lightness of touch.- 33: The future for ICT.- 34: Design in a digital world.- 35: Remote interaction.- 36: Setting a standard.- Glossary, index and authors.- Glossary of terms.- Keyword index.- Author biographies.