The core aim of this book is to reassess the transnational regulation of consumer contracts and corporate governance in light of a dramatic proliferation of rule-creators and compliance mechanisms that can no longer be clearly associated with either the 'state' or the 'market'.

Introduction 1. Law's Elusive Boundaries I. Border Crossings II. Towards a Legal Critique of Transnational Governance Institutions III. Law's Elusive Empire? 2. Towards A Theory of Transnational Private Law I. Seeing the (Global) World Through a Private Lawyer's Eyes II. Ubiquitous Law III. A Theory of Transnational Private Law 3. Transnational Consumer Contracts I. Private Ordering in B2C E-Commerce II. Transnational Law Regimes: the Role of Virtual Marketplaces III. Reflexive Consumer Protection Law IV. RCRC in the Making of Transnational Consumer Contract Law 4. Transnational Corporate Governance I. Corporate Governance Codes II. Transnational Corporate Governance and Executive Compensation 5. Rough Consensus and Running Code in Context I. Law and Social Norms II. Soft Law III. Customary International Law (And Its Limits) IV. Transnational Private Law: Hard Law, Soft Law, Reflexive Law and the Conditions for Private Law-Making