Beschreibung:
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics.
Suddenly the Swoosh Is EverywhereJust Metacommunicate ItNike and the Construction of a Celebrity DemocracyReflexivity and IrreverenceAlienation, Hope and Transcendence Determinism or Determination?Transcending Difference? Representing Women in Nike's WorldThere Are Many Paths to Heaven"Just Do It," but Not on "My Planet"