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Focus Groups in Social Research
ISBN-13:
9781847876195
Veröffentl:
2000
Einband:
WEB PDF
Seiten:
120
Autor:
Michael Bloor
Serie:
Introducing Qualitative Methods series
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
Trends and Uses of Focus GroupsComposition of GroupsPreparation and ConductAnalysisVirtual Focus GroupsConclusions
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