This accessible, practical 'how to' guide provides students with a step-by-step toolkit of the why, when and how of qualitative methods, for anyone studying qualitative research or doing a research project.

AcknowledgementsPART ONE: Successfully Getting Started in Qualitative ResearchChapter One: Some Very Important Starting Information Chapter Two: 10 Fundamentals of Qualitative Research Chapter Three: Planning and Designing Qualitative ResearchPART TWO: Sucessfully Collecting Qualitative DataChapter Four: Interactive Data Collection 1: InterviewsChapter Five: Interactive Data Collection 2: Focus Groups Chapter Six: Textual Data Collection: Surveys, Stories, Diaries and Secondary Sources PART THREE: Successfully analysing Qualitative Data Chapter Seven: Preparing Audio Data for Analysis: Transcription Chapter Eight: Moving Towards AnalysisChapter Nine: First Analytic Steps: Familiarization and Data CodingChapter Ten: Identifying Patterns across Data Chapter Eleven: Analyzing and Interpreting Patterns Across Data PART FOUR: Successfully Completing Qualitative Research Chapter Twelve: Quality Criteria and Techniques for Qualitative Research Chapter Thirteen: Writing and Communicating Qualitative Research