Metaphor is recognised as an important way of thinking - constructing analogies and making connections between ideas - and an important way of using language - to explain abstract ideas or to find indirect but powerful ways of conveying feelings. By investigating people's use of metaphors, we can better understand their emotions, attitudes and conceptualisations, as individuals and as participants in social life. This book describes practice in the analysis of metaphor in real-world discourse.When real-world language use is taken as the site of metaphor study, researchers face methodological issues that have only recently begun to be addressed. The contributors to this volume have all had to find ways to deal with methodological issues in their own research and have developed techniques that are brought together here. Using as a basis the discourse dynamics approach to metaphor developed by the editor, the book explores links between theory and empirical investigation, exemplifies data analysis and discusses issues in research design and practice. Particular attention is paid to the processes of metaphor identification, categorisation and labelling, and to the use of corpus linguistic and other computer-assisted methods.

Section 1 Introducing Metaphor Analysis 1 What is Metaphor and Why Does it Matter? Lynne Cameron 2 A Selective Survey of Research Practice in Published Studies Using Metaphor Analysis Zazie Todd, University of Leeds, and Graham Low, University of York Section 2 Contemporary Theories of Metaphor 3 The Cognitive View of Metaphor: Conceptual Metaphor Theory Alice Deignan, University of Leeds 4 Between Mind and Language: A journey Worth Taking David Ritchie, Portland State University 5 The Discourse Dynamics Framework for Metaphor Lynne Cameron Section 3 Metaphor Analysis 6 Identifying Metaphors in Discourse Data Lynne Cameron and Robert Maslen 7 Finding Systematicity in Metaphor Use Lynne Cameron, Robert Maslen and Graham Low 8 Metaphors and Discourse Activity Lynne Cameron 9 Corpus Techniques for Metaphor Analysis Alice Deignan and Elena Semino, Lancaster University 10 Working with Large Amounts of Metaphor Data Robert Maslen 11 Multimodal Metaphor Analysis Alan Cienki, Vrije Universiteit Section 4 Bringing it all Together 12 Guidelines for Good Practice in Meaphor Analysis Graham Low and Zazie Todd 13 Metaphor Analysis in a PhD Study: Analysing Online Discussions -- Learning by Word of Mouse? Sue Rivers, Coventry University 14 Metaphor Analysis in a Social Sciences Project: Using Metaphor Analysis to Compare Expert and Public Perceptions of the Risk of Terrorism Lynne Cameron and Robert Maslen Appendix