Beschreibung:
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
List of Figures and Tables Acknowledgements Foreword Preface: Bradford, 1980-2014 Chapter 1: Introduction Chapter 2: The practitioners - profiling the ubiquitous DMO Chapter 3: Urban destination marketing operations Chapter 4: A critique of the theory of marketing competitive advantage Chapter 5: Towards a new 'middle-range' theory - the dynamics of urban destination marketing Epilogue: Coventry, Millennium Eve 1999 References