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Strategic Management for Tourism Communities
ISBN-13:
9781845413224
Veröffentl:
2004
Seiten:
456
Autor:
Peter E. Murphy
Serie:
16, Aspects of Tourism
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Tourism, with its wide-ranging impact, needs to be managed effectively ? but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development.
Acknowledgements Part 1: Prologue
1 Definitions, Theory and Practice
2 Key Business Management Functions
Part 2: Key Business Management Functions in Tourism
3 Planning
4 Organising
5 Leadership
6 Controlling
Part 3: Tourism Community Stakeholders
7 Customers
8 Industry
9 Residents
10 Government
Part 4: A New Paradigm
11 Working Together
12 Bridging Tourism Gaps Through Strategic Management
Epilogue
Appendix: Strategic Tourism Planning Resources
Bibliography
Index
1 Definitions, Theory and Practice
2 Key Business Management Functions
Part 2: Key Business Management Functions in Tourism
3 Planning
4 Organising
5 Leadership
6 Controlling
Part 3: Tourism Community Stakeholders
7 Customers
8 Industry
9 Residents
10 Government
Part 4: A New Paradigm
11 Working Together
12 Bridging Tourism Gaps Through Strategic Management
Epilogue
Appendix: Strategic Tourism Planning Resources
Bibliography
Index
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