Marketing
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ISBN-13:
9781789234367
Veröffentl:
2018
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
25.07.2018
Seiten:
160
Autor:
Sonyel Oflazoglu
Gewicht:
566 g
Format:
266x185x16 mm
Sprache:
Englisch
Beschreibung:
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.
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