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Behavioural Economics
ISBN-13:
9781788210959
Veröffentl:
2017
Seiten:
0
Autor:
Graham Mallard
Serie:
The Economy Key Ideas
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
The rise of behavioural approaches in economics has been one of most significant developments in the study of economic decision-making in recent years. The increasingly acknowledged failings of standard models of choice to explain economic decisions has prompted economists to incorporate into their analysis psychological insights into individual behaviour, such as social cognitive and emotional biases. This book introduces the topic of behavioural economics to a beginning readership, explaining its approach and methodology and assessing its successes and weaknesses.
1. Empiricism Returns2. Evolution and Revolution3. Preferences4. Processes5. Participation6. Persuasion7. Reflections
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