The public relations industry is not just about celebrity gossip. This book shows how, whenever big business is threatened, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the public's expense.Written by leading activists and writers, this book reveals the secrets of the PR trade including deception, the use of fake 'institutes', spying and dirty tricks. The impact can be devastating -- when the public is denied access to the truth, the results are rising inequality and environmental catastrophe.Exposing the misdeeds of famous companies including Coca Cola, British Aerospace, Exxon and Monsanto, and revealing information about the covert funding of various apparently independent thinks tanks and institutes, the authors offer a guide to campaigns that can help us roll back corporate power and resist deceptive PR.

Introduction: Unearthing Corporate Spin by William Dinan and David Miller - Strathclyde University Department of Geography and SociologyPart 1: Global Corporate Power and Corporate Spin1. Public Relations and the Subversion of Democracy by David Miller and William Dinan - Strathclyde University Department of Geography and Sociology2. Achilles Has Two Heels: Crises of Capitalist Globalisation by Leslie Sklair - London School of Economics and Political Science (Sociology)3. A Tour of the United Kingdom's Public Relations Industry by Chris Grimshaw - Corporate WatchPart 2: How Corporations Use Spin to Undermine Democracy4. Powers Behind the Throne: Washington's Top Political Strategists by Laura Miller - Center for Media and Democracy5. Spinning Farmed Salmon by David Miller - Strathclyde University Department of Geography and Sociology6. Exxon's Foot Soldiers: The Case of the International Policy Network by Andy Rowell - Freelance writer and investigative journalist7. Biotech's Fake Persuaders by Jonathan Matthews - Founder of GM Watch and Lobbywatch8. Fighting Dirty Wars: Spying for the Arms Trade by Eveline Lubbers - Investigative Reporter, Amsterdam9. Manufacturing a Neoliberal Climate: Recent Reform Initiatives in Germany by Ulrich Mueller - LobbyControl, GermanyPart 3: The Subterranean World of the Power Brokers10. Globalising Politics: Spinning US 'Democracy Assistance' Programmes by Gerald Sussman - Portland State University11. Behind the Screens: Corporate Lobbying and EU Audiovisual Policy by Granville Williams - Media and Journalism, University of Huddesfield12. Spinning Money: Corporate Public Relations and the London Stock Exchange by Aeron Davis13. The Atlantic Semantic: New Labour's US Connections by William Clark - Strathclyde University Department of Geography and SociologyPart 4: Fighting Back: Campaigning Against Spin and Rolling Back Corporate Power14. Unmasking Public Relations by Bob Burton - Freelance Journalist, Canberra, Australia15. Corporate Power in Europe: The Brussels 'Lobbycracy' by Olivier Hoedeman - Corporate Europe Observatory, Amsterdam16. Killer Coke by Andy Higginbottom - Kingston University in LondonConclusion: Countering Corporate Spin by David Miller and William DinanContributorsIndex