Beschreibung:
We need to transform our increasing creativity into real progress for mankind. We must create the proper climate and culture to develop strong entrepreneurial drive. But, more than ever, we must give this entrepreneurial drive its ethical and societal dimensions.This book has the power to shift accepted norms in the ways of doing business.
Table of ContentsIntroductionPart 1: Innovation at the heart of the economyThe decisive competitive weaponThe collective entrepreneur: increased innovative powerRacing ahead and temporary monopoliesThe entrepreneurial chain and corporate culturePart 2: Innovation, fairness and the common goodWoe to the vanquished: creative destructionPrometheus or the ambiguity of economic and technical creativityPower over the future in an ethical and political vacuumPart 3: Responsible innovationThe entrepreneurial imperativeTurning creativity into progressA more societal focus of creative capacityEthics, politics and the technosciencesSocial innovations