At a time when sustainability is on everyone's lips, this volume is one of the first to offer an overview of sustainability and communication issues - including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication and integrated communication approaches - from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors in this collection showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.

Introduction: The Kaleidoscope of Text and Context in Communication - Jan ServaesChapter 2: Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings - Adinda Van HemelrijckPart I: Sustainable Social ChangeChapter 3: The Global Agenda: Technology, Development, and Sustainable Social Change - Toks Dele OyedemiChapter 4: ICTs and Mobile Phones for Development in Sub-Saharan African Region - Tokunbo OjoChapter 5: Fair-Trade Practices in Contemporary Bangladeshi Society: The Case of Aarong - Fadia HasanChapter 6: Asserting Contested Power: Exploring the Control-Resistance Dialectic in the World Trade Organization's Discourse of Globalization - Rachel StohrPart II: (New) Media For Social ChangeChapter 7: Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt - Emily PolkChapter 8: Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China - Song ShiChapter 9: From Liberation to Oppression: Exploring Activism through the Arts in an Authoritarian Zimbabwe - Verity NormanPart III: Culture and ParticipationChapter 10: Right to Communicate, Public Participation, and Democratic Development in Thailand - Boonlert SupadhilokeChapter 11: The Child Reporters Initiative in India: A Culture-Centered Approach To Participation - Lalatendu Acharya and Mohan Jyoti DuttaChapter 12: Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis - David J. Park and Leslie RichardsonChapter 13: Gender as a Variable in the Framing of Homelessness - Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-KantPart IV: Health CommunicationChapter 14: Understanding the Spread of HIV/AIDS in Thailand - Patchanee MalikhaoChapter 15: Framing Illness and Health on the USAID Website for Senegal - Joelle CruzChapter 16: Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers - Katrina Phillips and Betty ChirchirChapter 17: Eff ect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act - Jyotika RamaprasadChapter 18: Crime and Punishment: Infi delity in Telenovelas and Implications for Latina Adolescent Health - Tilly A. GurmanConclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable - Jan Servaes