You don't have to be a professional public speaker to make an effective speech in public. Using this book as a guide, you can learn the simple, proven techniques for effective speechmaking, whether you are the president of a large corporation or the chairperson of a small club.

PREFACE xi
1 SPEECHES SATISFY 1
Who Will Listen? 6
What Speeches Do for You, Your Cause,
or Your Company 7
For the individual 10
For the companies and causes 11
The Message 13
How to Get Speaking Engagements 15
For companies 17
For the individual 17
2 SCRIPTS 19
How to Use Scripts 26
How to Get It Down on Paper
(Yourself or with the Help of a Ghost Writer) 33
Ideas and words - keep them simple 34
Ghost writers 41
Visuals 45
vi Speak out with clout
3 READY, SET, GO! 51
Ready 53
Set 54
Go 56
4 QUESTIONS AND ANSWERS 59
Answering Questions 62
Some general guidelines 63
Recognize the nature of the question 64
Hecklers 64
When to Wrap It Up 65
5 CLIENTS QUESTION ME 67
6 THE NEWS MEDIA AND YOUR SPEECH 81
The Fourth Estate 85
The Nature of News and Newspeople 88
News Releases 93
Writing the News Release 97
Your Speech and the News Media 99
News Conferences 101
The Interview 106
Facing the TV Camera 107
A Final Word about the News Media 108
FIGURES
1 Half-paging a script 29
2 Sample script with diacritical markings and wide margins 31
3 Good "ear" writing 37
4 Script for use with slides 47
5 News release 98
6 Stressing your points 101