Rhys weaves anecdotes from his life in performance through designer and long-term collaborator Mark James'' xeroxed graphics and doctored photos, as well as cue cards, which - for the past 15 years - Rhys has used as a part of his live performances. Applause! Louder! Thank You! Etc. These cue cards have gradually become more ambitious and absurd: Wild Abandon! Burger Franchise Opportunity! Generic Festival Reaction! The crowd generally goes wild on cue, prompting Rhys to seek explanations for the unimaginable highs and weirdness of life in music through the lens of crowd psychology. The book will appeal to students of linguistics, propaganda, and graphic design, and anyone interested in music and live performance. ''Suddenly there was little pressure for me to communicate with the audience, when all I was interested in was writing and singing songs. Which was just as well as I had very little in the way of social skills and couldn''t speak very clearly or look an audience in the eye, and