Some of the most experienced professionals in athletics administration share their expertise in what it takes to navigate an increasingly complex sports landscape and successfully manage a collegiate athletics department.

Chapter 1. A Brief Historical Perspective on Intercollegiate AthleticsEllen J. Staurowsky Higher Education and Student Experience in 19th-Century America The NCAA and the Foundations of a College Sport Governance Structure Democratization of College Sport Women’s College Sport: Entrepreneurs Versus Educators Conclusion Learning AidsChapter 2. Governing BodiesBarbara Osborne, Erianne A. Weight, and Robert H. Zullo Institutional Control Internal and External Stakeholders Conference Governance NCAA Governance Structure Conclusion Learning AidsChapter 3. Leadership and ManagementErianne A. Weight and Robert H. Zullo Leadership Management Communication and Leadership Conclusion Learning AidsChapter 4. ComplianceMolly P. Harry, Erianne A. Weight, and Robert H. Zullo Institutional Control Rules, Compliance, and Accountability Conclusion Learning AidsChapter 5. Diversity, Equity, and InclusionJoseph N. Cooper, Molly P. Harry, Erianne A. Weight, and Barbara Osborne History and Evolution of Diversity, Equity, and Inclusion in Intercollegiate Athletics Black Athlete Experiences Recent Trends in Athlete Social Justice Activism Gender Equity Title IX Compliance Feminist Theory Conclusion Learning AidsChapter 6. Academics, Eligibility, and Student-Athlete DevelopmentSally R. Ross, Lisa M. Rubin, and Erianne A. Weight Standards for Initial Academic Eligibility Standards for Recruitment Continuing Eligibility Standards Athletics Academic Advising Student Development Programming Conclusion Learning AidsChapter 7. Media RelationsRobert H. Zullo Publicity and Good Public Relations Production of Media Website Interactivity and Innovation Generating Publicity Evolution of the Media Sensationalism Media Policy Media Training Speculating Versus Forecasting Crisis Management Reputation Social Media and Continuous Surveillance Student-Athlete Privacy: FERPA and Medical Issues Freedom of Information Act Public Relations Campaigns Current Issues Conclusion Learning AidsChapter 8. Financial OperationsStephen L. Shapiro and Brendan Dwyer Financial Distinctiveness of Intercollegiate Athletics Organizational Structure Within Intercollegiate Athletics Financial Configuration Financial Operations Financial Statements Budgeting Conclusion Learning AidsChapter 9. Marketing: Tickets and PromotionsDavid J. Shonk and Alyssa T. Bosley Marketing Intercollegiate Athletics Advertising Licensing Marketing and Atmospherics Community Relations Outsourcing and Secondary Ticket Market Dynamic Ticket Pricing Promotion Conclusion Learning AidsChapter 10. Corporate SponsorshipRobert H. Zullo Platforms Property Compatibility and the Sales Process Measurement and Ambush Marketing Facility Naming Rights and Fair Market Value Outsourcing and UBIT Taxes Conclusion Learning AidsChapter 11. Facility and Event ManagementRobert H. Zullo Event Management and Operations Safety and Risk Assessments Fan Rights Facility Planning Facility Budgeting Facility Funding Current Issues Conclusion Learning AidsChapter 12. Alumni Relations and Athletics DevelopmentRobert H. Zullo Cultivating Donors: Clubs, Associations, Foundations, and Societies Broadening the Donor Base Motivating Donors Benefits of Giving: Priority Seating and Parking Ways to Give Growing Affinity: Clubs and Organizations Beyond Campus Concerns With Fundraising Current Issues Conclusion Learning AidsChapter 13. Support ServicesRobert H. Zullo Holistic Development Staff and Services Sports Medicine Digital Media Services Equipment Services Conclusion Learning Aids