Marketing Management: A Decision-Making Approach
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ISBN-13:
9781682854686
Veröffentl:
2018
Erscheinungsdatum:
22.05.2018
Seiten:
223
Autor:
Benedict Hunt
Gewicht:
812 g
Format:
279x216x14 mm
Sprache:
Englisch
Beschreibung:
Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.
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