Introduction To Business
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ISBN-13:
9781680922868
Veröffentl:
2018
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
18.09.2018
Seiten:
744
Autor:
Lawrence J Gitman
Gewicht:
2099 g
Format:
286x221x44 mm
Sprache:
Englisch
Beschreibung:
The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851.Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
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