Introduction To Business
ISBN-13:
9781680922851
Veröffentl:
2018
Einband:
Paperback
Erscheinungsdatum:
18.09.2018
Seiten:
744
Autor:
Lawrence J Gitman
Gewicht:
1836 g
Format:
280x216x40 mm
Sprache:
Englisch
Beschreibung:
The text and images in this book are in grayscale. A hardback color version is available. Search for ISBN 9781680922868.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
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