Making Ads Pay
Timeless Tips for Successful Copywriting
Paperback
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ISBN-13:
9781607965664
Veröffentl:
2013
Einband:
Paperback
Erscheinungsdatum:
08.02.2013
Seiten:
258
Autor:
John Caples
Gewicht:
379 g
Format:
229x152x15 mm
Sprache:
Englisch
Beschreibung:
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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