Entrepreneur Voices on Growth Hacking

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ISBN-13:
9781599186276
Veröffentl:
2018
Erscheinungsdatum:
15.05.2018
Seiten:
286
Autor:
The Staff of Entrepreneur Media
Gewicht:
238 g
Format:
175x113x20 mm
Sprache:
Englisch
Beschreibung:

FACT: There is no ultimate blueprint or rulebook to Growth Hacking.Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks.Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to:
IntroductionPart One: Growth Hacking Expectations1. What it Takes to Be a Growth Hacker¿Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent Beta2. 5 Growth Hacking Myths for Software Entrepreneurs¿Matthew Capala, founder of Alphametic, author, and speaker3. The Entrepreneur¿s Guide to Hiring a Kickass Growth Hacker¿Neil Patel, entrepreneur and online marketing expert4. Reid Hoffman: To Successfully Grow a Business, You Must `Expect Chaos¿¿Andrew Leonard interview with Reid Hoffman5. What I Learned from Mentoring Startups in the World¿s Best Accelerators¿Yaov Vilner, co-founder and CEO of Ranky6. Successfully Orchestrate the Expansion of a Growing Company¿Marty Fukuda, COO of N2 Publishing7. Why You Should Ignore the Success of Facebook and Uber¿Per Bylund, professor of entrepreneurship8. How Growth Hacking is Redefining Marketing¿Brett Relander, founder and managing director of X1 Sports Nutrition9. Is Growth Hacking Right for Your Company?¿Eric Siu, CEO of Single Grain10. Why Growth Hacking Won¿t Work for Every Company¿Raad Mobrem, CEO and co-founder of LettucePart One ReflectionPart Two: Hacking Your Marketing for Growth11. Growth Hack Strategies Any Business Can Use¿Sujan Patel, co-founder of Web Profits and digital marketing expert12. 5 Growth Hacking Secrets for Your SaaS Business¿Thomas Smale, co-founder of FE International13. 5 Growth Hacking Strategies to Increase Your App Downloads¿Steve Young, app marketing consultant and founder of AppMasters.coHow Glossier Hacked Social Media to Build a Cult-Like Following¿Alyssa Giacobbe interview with Emily Weiss14. Six Growth Hacking Tips for Content Marketers¿Abdullahi Muhammed, founder and CEO of Oxygenmat15. 6 Growth Hack Techniques You Can Try Today¿Neil Patel, entrepreneur and online marketing expert16. 7 Things to Outsource Immediately to Scale Your Business¿Sujan Patel, co-founder of Web Profits and digital marketing expertPart Three: Hacking Your Relationships for Growth17. When This Company Stopped Selling Directly, Its Customer Base Increased by 700 Percent¿Lydia Belanger, associate editor at Entrepreneur18. Patience Was Key to This Franchise¿s Slow Growth Strategy (Magazine)¿Tracy Stapp Herold, special projects editor at Entrepreneur19. What Small Brands Do That Big Names Can¿t¿Adam Elder, contributor to Entrepreneur Magazine20. 2 Entrepreneurial Lessons from the Amazon/Whole Foods Mega-Merger¿Per Bylund, professor of entrepreneurship21. 10 Steps to Forming Long-Lasting Strategic Partnerships¿Michel Koopman, CEO of getAbstract22. Relationships are What Leverage Hard Work into Success¿Gerard Adams, entrepreneur, angel investor, and self-made millionairePart Four: Hacking Your Industry for Growth23. How Dollar Shave Club¿s Founder Built a $1 Billion Company That Changed the Industry (Magazine)¿Jaclyn Trop, former New York Times reporter24. How the Stars of `Fixer Upper¿ Transformed a Town in Texas¿Maggie Gordon interview with Chip and Joanna Gaines25. This Designer Bucked Fasion Norms. Learn Why It Worked¿Stephanie Schomer, senior editor at Entrepreneur26. Why You Should Focus on `Different¿ and `Better,¿ Not `More¿¿Jess Ekstrom, CEO and founder of Headbands of Hope, speaker, and author27. Soulja Boy is the OG Growth Hacker¿Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent Beta28. 12 Companies that are Disrupting Money Exchange¿Andrew Medal, serial entrepreneur, digital strategist, and founder of Agent BetaResourcesIndex

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