What's Your Website's ROI?Written to help marketers¿from the Fortune 1000 to small business owners and solopreneurs¿turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:

IntroductionChapter 1: Choosing Your Online Business ModelChapter 2: The P = S ¿ E Formula for Maximizing Website ROIChapter 3: Marketing Funnels for Consumer ProductsChapter 4: Marketing Funnels for Business-to-BusinessChapter 5: Marketing Funnels for Service FirmsChapter 6: Driving Traffic to Your Website with Online MarketingChapter 7: Driving Traffic to Your Website with Offline MarketingChapter 8: Winning with Blogging and Social Media MarketingChapter 9: Building Your Opt-In ListChapter 10: Hub Sites, Landing Pages (Microsites), and Squeeze PagesChapter 11: Publishing an Online NewsletterChapter 12: Making Sales with Email MarketingChapter 13: Auto-Responders and UpsellsChapter 14: Joint Ventures, Affiliate Marketing, and LicensingChapter 15: Membership SitesAppendix A: Recommended VendorsAppendix B: Software and ServicesAppendix C: Sample InfographicAbout the Author